WEB UI
Corporate, e-commerce, dashboard, admin panels. Responsive, accessible, token-based.
01 — DESIGN · NOT FOR ALL
Design is the language between business and user.
Web UI, mobile, marketing, email. A systemic approach, not decoration. Ready for development — tokens, components, variants, documentation.
02 — SCOPE
Design isn’t a screen. It’s a system.
Web UI, mobile, marketing, email — and motion. Design tokens, component library, documentation — everything that keeps the product consistent.
MOBILE
iOS and Android — native or React Native. Following platform guidelines.
MARKETING
Landing pages, social creatives, banner ads. A/B variants, performance metrics.
Transactional + marketing campaigns. MJML templates, tested across 30+ clients.
On request: brochures, business cards, packaging. Pre-press preparation.
MOTION
UI animations + brand motion. Lottie, CSS, GSAP — picked per use case and platform.
03 — CYCLE
From brief to year two.
DISCOVERY
30 minutes of audit. We understand the task and the constraints.
DESIGN
Grid, typography, prototype. No decoration for decoration’s sake.
BUILD
Clean WP/Laravel/Next code. CI with performance checks.
LAUNCH
Deployment on our hosting. Monitoring from day one.
OPERATE
SLA, updates, security control. The site lives into year two.
04 — STACK
Principles that don’t change from project to project.
Design isn’t about “making it pretty.”
It’s attention engineering. A user has 3 seconds to figure out where they landed. They didn’t — they went to a competitor.
Systemic, not “nice-looking.”
If a button looks different on different pages, that’s not personality — it’s debt. It comes back as bugs and developer hours.
Simpler converts better.
Every extra element pulls attention away from the main thing. So we add only what carries the task. The rest is a minus to conversion.
Content first, design second.
Real copy, numbers, photos — into the layout from day one. Lorem creates the illusion that the page looks lighter than it is. It falls apart in production.
Mobile isn’t “responsive at the end.”
Most people come from a phone. So we design for a 360px screen first, not scale a desktop down before release.
A prototype, not a concept.
A static image is easy to approve — and then redo because “the click is off.” So we show clickable screens: you see how it works before any code.
Speed is part of design.
A slow load costs you users. "Pretty but heavy" isn't pretty.
Design doesn’t end at release.
The first month shows what works and what doesn’t. We iterate on data, not feelings.
Motion works, it doesn’t entertain.
Motion shows a transition. If an animation can be turned off and no one notices — it’s redundant.
Accessibility is more customers.
Some users have limited vision or mobility. Ignore them and you lose part of the market.
06 — FAQ
What people ask about design.
01 Do you do design without development?
Usually no — a standalone service leads to design that ignores technical constraints. Exceptions: hand-off for a client team with their own engineers; consult mode with 2–4 reviews a month; a design system without a production task.
02 Figma only?
Yes — as the master. Exports to Adobe XD / Sketch on request. Source files are handed over with full access and history. Versioning via Figma branches.
03 How many revisions?
Discovery → 3 concepts → 1 chosen with 2 iterations of detail → 1 final polish pass. Constraints are agreed in discovery, so revisions don’t scatter.
04 Can we plug in my own developer?
Yes — and we recommend it. The developer gets view access in Figma from day one. A 15-minute daily sync for feasibility. Design tokens are prepared together, so there are no surprises at hand-off.
05 UX research?
Discovery includes 5–8 user interviews (replay or live), a competitive audit, usability tests in 2 rounds. On request: card sorting, tree testing, eye tracking — we bring in research partners.
06 Are design tokens delivered?
Yes. Tokens in Figma plus export to JSON / CSS variables / Tailwind config. Documentation with usage examples. Sync to code via Style Dictionary or the Design Tokens Community Group format.