CUSTOM PLUGIN
Your own functionality as a standalone plugin. WP.org-ready or private.
01 — PLUGINS & THEMES · NEW IN 2026
WordPress plugins and themes. Built for your case.
Custom plugin, custom theme, WooCommerce extension. WordPress.org-ready or private distribution — whichever you need. Code in your Git, listing on your wp.org account.
02 — SCOPE
WordPress market — it's a discipline of its own.
A plugin for your use case. A theme for your brand. WooCommerce extensions, Gutenberg blocks, SaaS connectors. All bespoke — nothing from a catalog.
CUSTOM THEME
A theme from scratch for the client's brand. Block theme or classic.
WOO EXTENSION
WooCommerce extensions: payments, shipping, ERP integrations.
GUTENBERG BLOCKS
A block library with custom UI and logic. Reusable across the team.
PREMIUM PLUGIN
We build you a paid plugin with licenses. For the marketplace or a private catalog.
SAAS-CONNECTED
A plugin that talks to the client's external API.
03 — CYCLE
From brief to year two.
DISCOVERY
30-minute audit. We map the task and constraints.
DESIGN
Grid, type, prototype. No decoration for decoration's sake.
BUILD
Clean code on WP/Laravel/Next. CI with a performance gate.
LAUNCH
Deploy on our hosting. Monitoring from day one.
OPERATE
SLA, updates, security control. The site lives into year two.
04 — STACK
Principles that don't change from project to project.
Performance — in the DNA.
Lazy load, minimal DB queries, cache-first. The plugin doesn't slow the site down.
Release cycle — predictable.
Semantic versioning. Changelog in the repo. Auto-update ready out of the box.
Compatibility — tested.
Unit tests against the 5 most recent WP versions, PHP 7.4-8.4. CI on every PR.
06 — FAQ
What people ask about plugins & themes.
01 Who owns the plugin code?
The client — fully. Code in your Git. WP.org listing on your account. If we build a private extension for your team — sources are yours from the first commit. No vendor lock-in.
02 How do you ship updates without breakage?
Semantic versioning + changelog + tested-up-to. Unit + integration tests against the 5 latest WordPress and WooCommerce versions. Staging check on a copy of the prod site before publishing. Rollback patch ready by release time.
03 How much does it cost?
Custom plugin — €5-15K depending on complexity. Custom theme — €8-20K. Woo extension — €4-12K. Premium plugin with licenses — €15-40K. Discovery is free: that is where we agree on scope and price.
04 Do you handle the wp.org listing?
Yes. We prepare the assets (banner, screenshots, readme), pass review, and answer moderator queries. For the first 30 days after listing — we monitor metrics and reply on support forums.
05 What about API key encryption?
Keys are never in plugin code. They live in the options table with AES-256 encryption on a site-specific salt. Or in a WordPress secrets plugin. The public readme only mentions public endpoints.
06 How does migrating off your plugin to someone else's work?
Export-CLI for all plugin data in standard formats (JSON, CSV). Documentation with a migration map. One free consult call with the receiving team. No locks.