LOGO
Mark + wordmark + monogram. Horizontal and vertical lockups. Every format: SVG/AI/PDF + raster for print and screen.
01 — BRANDING · NOT FOR ALL
A brand is a system you can see — and hear.
Logo, identity, logo book. A brand that works on a business card and on a 6×3 billboard — without extra explanation.
02 — SCOPE
A brand isn’t a logo. It’s a system of decisions.
Logo, identity, colors, type, logo book, brand book. Everything that keeps the brand recognizable on screen and in print.
IDENTITY
Business cards, letterheads, envelopes, branded folders. Presentation templates (PowerPoint/Keynote). Email signature.
LOGO BOOK
Logo usage rules: minimum sizes, safe zones, variants on light/dark/photo backgrounds, forbidden uses.
COLORS
Primary + secondary palette. CMYK/Pantone for print, RGB/HEX for screen. Pairing rules and proportions.
TYPOGRAPHY
A brand display typeface + body family. Heading hierarchy. Licenses in the client’s name.
BRAND BOOK
Consolidated PDF: positioning, visual language, right vs wrong usage examples. The thing we hand to the client’s team.
03 — CYCLE
From brief to year two.
DISCOVERY
30-min audit of the brand task: positioning, target audiences, competitors, constraints.
DESIGN
Logo sketches, system concepts. 2–3 directions, we pick one. No decoration for decoration’s sake.
BUILD
Final logo + identity + logo book. All formats, all media, rights handed over immediately.
LAUNCH
Brand book + training for the client’s team on the system. Hand-off of source files.
OPERATE
Brand versioning. After a year — brand review: where it works, where to adjust.
04 — STACK
Principles that don’t change from project to project.
Identity isn’t "pretty".
The job is to be recognizable. Aesthetics serve the brand’s strategic goal.
Consistency lives in the system.
Same rules in every channel. Fewer exceptions, more repetition.
Longevity over trends.
Fewer trend visuals, more time-resistant principles. A brand built for years.
06 — FAQ
What people ask about branding.
01 How long from brief to guideline?
A simple re-brand — 6–8 weeks. A brand system from scratch — 10–14 weeks. Discovery + research — first 2 weeks. The client’s team is involved weekly, not a "black box for 3 months".
02 How do you pick colors?
Not "the CEO’s favorite color". Color is a decision driven by positioning, the competitive field, accessibility (WCAG 2.2) and emotional marketing for the target audience. On the call we show logic, not mood boards.
03 Is a re-brand the same price as from scratch?
A re-brand is usually ~20% cheaper: existing context, an audit, continuity of elements. From scratch — more discovery, more competitive research. Exact price after the discovery call.
04 Who owns the rights?
The client — fully. All assets, sources, font licenses, illustration rights — assigned to the client. The contract includes an explicit IP-transfer clause. Commercial font licensing included.
05 What format are the sources?
Figma library (master) + Adobe Illustrator (for print) + PNG/SVG exports + PDF guideline. Everything in your Google Drive or Notion. Versioned, edit history preserved.
06 How does the guideline land with the team?
A 2-hour workshop for the marketing team + interactive Figma access + a Notion with examples. First month — weekly review sessions to check usage and answer questions.